Chennai, 11th October 2017, Airport retail is in the next phase of retail revolution in India. Travel retail in India is booming making airports the new retail destination in the country. Brands are expanding their footprint at key airports across India, thereby reaching out to the well-heeled traveler, who is looking for premium products in potential retail environments. With major transformation in the look of airports in the last couple of years offers a great shopping environment to the travellers.
With higher disposable income with the middle class and increasing number of Indians travelling overseas, which is increasing aggressively year on year makes the Indian Duty free retail as the biggest potential revenue generator for retailers and airport operators. Buying behavior of the Indian traveller has changed, and education, age, income, economic scenario, media and technology play a predominant role in shaping the way they shop but the Indian consumers are still price sensitive and are always looking out for a good bargain/deal.
Keeping view of both, state of the art duty free stores offering a great retail environment and satiating the Indian travellers appetite for a good deal GO Duty Free Chennai by Flemingo, the largest travel retail operator in the Indian sub-continent launched its ambitious customer value programme called “GO Duty Free is NOW free”..
For the campaign, “GO Duty Free is NOW free”, the company has partnered with marquee brands to give an unbeatable value proposition. Any customer who shops at the stores above a threshold would get a surprise, “GO Duty Free is NOW free” envelope. The envelope contains discount vouchers, redeemable coupons, and complementary experiences from partner brands which the customer can utilise. These value additions would together add up to more than the purchase value. The customer effectively thus gets his duty free purchase free. Furthermore the brand is also offering huge entertainment and local sight-seeing discounts for Dubai based travellers.
In the inaugural edition, GO Duty Free Chennai has partnered with, Online Tour operators for exclusive discounts on Travel & Holiday bookings, Roaming providers for best international roaming packages, Lifestyle shopping brands for online shopping vouchers, discounted vouchers from online furniture and home décor store, with Banks for amazing cash back promotion. In all, to provide additional value to a customer of GO Duty Free. The customer would get full value back from partner brands, making their duty free purchase to be FREE.
Speaking on the association, Vivek Bhat, CEO, GO Duty Free says - “We are extremely delighted to have launched this marketing campaign which is based on the principle of providing additional value. The inaugural edition of the campaign looks promising and the initial response from our partners, customers and staff is overwhelming. The campaign is definitely here to stay”
So if you are travelling abroad this year, do shop all your heart out at GO Duty Free Chennai – after all it’s FREE
