Fabelle redefines the meaning of customised luxury, creates chocolate history by taking personalization to the next level
~ Luxury has a new name – and it’s yours! ~
Chennai, July 2017: Fabelle, the luxury chocolate brand from ITC Foods continues to generate ripples with their innovative approach of engaging consumers. Taking personalized chocolate experiences to the next level; Fabelle has launched their ‘As You Name It’ campaign. An extension of their premium offering - ‘As You Like It’ personalised chocolate cups, Fabelle’s ‘As You Name It’ campaign creates chocolate history by giving chocolate lovers a chance to create their unique chocolate cup and also name it after themselves as well.
According toMr. Hemant Malik, Divisional Chief Executive, ITC Foods Division About ITC Foods – “An enhanced level of inclusivity is what defines a memorable luxury experience –the more the involvement, the more enriching the experience becomes. With the unique ‘As You Name It’ campaign, Fabelle creates a befitting opportunity that ensures an unparalleled chocolate experience. Disruptive strategies and an innovative thought process is what defines Fabelle and provides inspiration to continuously strive towards delivering an exemplary chocolate experience.”
Personalization is the highest code of luxury and what makes the brand a leader in the luxury chocolate industry is that it presents a participative & an immersive experience to the discerning Indian consumer. Fabelle has truly redefined the art of personalized, luxury chocolates in India by presenting a unique multi sensorial experience.
According to Harsha Bhogle, Indian Cricket Commentator & Journalist – “The concept of creating your own, personalised chocolate and naming it as well is an experience that is truly one of a kind. Participative, immersive and highly engaging, the ‘As You Name It’ campaign by Fabelle creates chocolate history, making my innings at the boutique one of my most memorable ones so far.”
Personalization as a trend is an emerging phenomenon, one that is making heads turn in the industry. As a part of the ‘As You Name It’ campaign, consumers were encouraged to interact with the brand, participate in making their own luxury chocolate experience and personalize them, making it a chocolate lover’s paradise.
According to Rajat Kapoor, Actor, Writer & Director – “Each Fabelle product is so uniquely crafted that it’s a masterpiece on its own. The ‘As You Name It’ initiative by the brand leaves a legacy in the world of chocolates. Fabelle’s Personalised chocolate cups are a celebration of individual taste and utmost luxury. Besides, the opportunity of naming a chocolate cup is something that no one has done before!”
According to Dipika Pallikal, India’s Finest Squash Player –“’As You Like It’ is the most unique experience I have ever had. Being a chocolate loyalist I never settle for anything but the best and Fabelle’s personalised chocolate cups that can be made in three simple steps did not disappoint. The layers and the intricacy of flavours create an experience unlike any other.”
To experience luxury like never before first hand, visit a Fabelle Chocolate Boutique at select ITC Luxury Hotels - Delhi (ITC Maurya), Bangalore (ITC Gardenia & Windsor), Chennai (ITC Chola), Mumbai (ITC Maratha & Grand Central) & Kolkata (ITC Sonar).
