Medi Assist, India’s largest TPA launches Me.MediBuddy Portal for Retail Policy Holders
Allows individual and family floater policy holders to create their own personalized login credentials to access health benefits online anytime and from anywhere.
Chennai, February17, 2016: Medi Assist, India’s largest Third Party Administrator (TPA), has launched Me.MediBuddy, a portal that for the first time in the industry, allows personal and family floater health insurance policy holders to independently sign up for online access to their health benefits.
After signing up with their preferred login credentials on Me.MediBuddy, members can access their e-card, search network hospitals, track claims in real-time and also opt for an eCashless planned hospitalization from the comfort of their homes. With eCashless, Medi Assist members can completely eliminate wait time at the hospital by obtaining a provisional preauthorization at least 48 hours prior to date of admission.
Satish Gidugu, COO, Medi Assist, said, ”Our corporate customers get instant access to health benefits with our MediBuddy online portal and mobile app. Retail customers, on the other hand, are widely distributed and are serviced via innumerable personal insurance agents. So, while technically retail policy holders also have access to the same channels of self-help, they are either unaware of their benefits or are unsure about how to get started. Me.MediBuddy changes the game by allowing members to create their own username and password and on-board themselves. And they can use the same credentials to access healthcare on-the-go using our MediBuddy mobile app.”
This initiative assumes greater significance in light of the IRDA Annual Report 2014-‘15 which indicates that retail health insurance is one of the fastest growing segments today, contributing 44% of the total health insurance premium collected in 2014-‘15. There is an urgent need for the industry to respond to these changing dynamics and provide retail consumers an experience that is at par with that offered to group insurance policy holders today.
“Me.MediBuddy never forgets its users. Once you create your account, it remains forever, giving you access to current information and also, over time, building your electronic health records repository. This helps you track and manage healthcare spends and benefits utilization more effectively,” adds Satish.
