Birla Sun Life Insurance enters into Corporate Agency tie-up with Peerless Financial Products Distribution Ltd
~ Partnership to give BSLI access to Peerless’s strong customer franchise Pan India ~
Mumbai / Chennai, April 21, 2016: Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group, a significant non-bank financial services company, has tied-up with Peerless Financial Products Distribution Ltd for a corporate agency tie up.
A Memorandum of Understanding was signed between Birla Sun Life Insurance and Peerless Financial Products Distribution Ltd for the tie-up. As per the memorandum of understanding, Peerless is now a corporate agent of BSLI. This will enable Peerless to offer BSLI products to its customers in the urban, semi-urban and rural areas.
Speaking on the development Pankaj Razdan, MD & CEO, Birla Sun Life Insurance said, “BSLI has been one of the leading private players in the life insurance market for the last 15 years and remains excited with the India insurance opportunity. We are committed to provide need based life insurance solutions that can make a positive difference and help Indians secure their financial goals. Our approach is centred around adding value in the life of our customers towards helping them self realize their life goals with us as our trusted partner.”
He further added, “We are happy to partner an organization like Peerless that resonates ‘Trust’ and ‘Customer delight’ with its customers. We see great synergy in this partnership as this will give BSLI access to strong customer networks of Peerless Financial Products Distribution Ltd and help us add value to their lives.”
Speaking on the occasion, Jayanta Roy, MD& CEO, The Peerless General Finance& Investment Co. Ltd. said, “We are privileged to join hands with BSLI, an organization that stands out in the market place for its innovation, strong business ethics and customer focus. Driving customer satisfaction through superior product offerings has always been a priority for us. This partnership will give Peerless Group access to a vast range of BSLI products that suit the investment needs of our customers and value add to our customer relationships through simple, easy to explain ‘Human Life Value’ connect tool”.
For BSLI this partnership will benefit from over 8 decade experience of Peerless Group in serving customers of urban, semi-urban and rural areas through strong distribution network of 67 branches in 63 locations.
