'Photo caption - (L to R) Mr. Anish Kapoor - CEO TECNO India and Mr. Uvaraj Natarajan, CEO Poorvika Mobiles during launch event of TECNO Mobile in Chennai.'
Chennai– 5th Sep, 2017: Tecno mobile, an offline premium smartphone brand of Transsion Holdings today announced the tie-up with Poorvika Mobiles, a leading mobile retail chain to kick-start Tecno smartphones sale in Chennai.
Earlier in April’17 TECNO Mobile unveiled its ‘Made for India’ ‘i’ series product portfolio in 3 markets – Rajasthan, Gujarat and Punjab. The company now expands its footprint in India by launching range of smartphones in 15 states including Tamil Nadu.
TECNO Mobile i-series of smartphones is in line with company’s philosophy of ‘Think Globally and Act Locally’. The product portfolio is ‘camera-focused’ based on ‘Indian photography preference’ survey conducted with a sample size of 2000. TECNO aims at redefining the night photography with its PIXELEX image processing engine that enable consumers to capture images truer to Indian skin tones as well as fills light to avoid dark images even in low light conditions.
To boost the consumer confidence all TECNO products come with a unique promise of ‘151’ which offers 100 days’ replacement warranty, 50% buyback and 1-year one-time screen replacement. To further delight the consumers, ‘151’ comes as an initial free offering for a limited period for new markets.
Mr. Anish Kapoor, CEO (TECNO & Infinix India) while speaking about the plans said, “Around 3 months ago we launched our products in only 3 markets in India and the response received have been very good. We aim to replicate this success across other markets and our target is to be among the Top 5 smartphone brands in India by the end of next year. To ensure this, we are working towards strengthening our distribution and after-sales service network and make TECNO smartphones available to our customers across India. In line with this vision we are excited to partner with Poorvika mobiles as they have a strong presence in the southern market of India. Poorvika stores’ well-trained staff brings the experience that the customers need along with the scale. The simple, seamless and interactive design of stores will make the consumer product interaction more compelling and knowledgeable.”
Mr. Uvaraj Natarajan, CEO Poorvika Mobiles Pvt Ltd said “I am proud to reaffirm our retail leadership with 250+ stores in 43 cities contributing more than 27% of the smartphone market in offline retail in Tamil Nadu. We are very optimistic that the inclusion of Tecno Mobile in our product category will drive wider penetration of smartphones in the south market. A significant chunk of our large and growing customer base opt for smartphones that are characterized by a sleek design, powerful battery life and brighter low-light photography. Our association with Tecno checks all these boxes as we look forward to expanding shoppers’ choice of smartphones in this segment. We are determined to bring customers more wide, superlative choices and a richer store experience to constantly keep them excited and maintain our market leadership in this segment”.
TECNO Mobile will retail in 15 major markets of India. In addition to Punjab, Gujarat and Rajasthan, will now also be available in Delhi NCR, Haryana, Odisha, Jharkhand, Maharashtra, Tamil Nadu, Kerala, Karnataka, North Eastern States and Assam, West Bengal, Rest of Bengal, Andaman & Sikkim. The products will now be available across 40000 retail touchpoints in these markets. TECNO is currently supported by 850+ service touch points of Carlcare.
The “i-series” product portfolio of TECNO consist of 5 smartphones - i3, i3 pro, i5, i5 pro and i7 priced competitively in the range of INR 7,990 to INR 14,990 (MOP) and will be available in exciting colors of Champagne Gold, Sky Black and Space Grey.
TECNO smartphones sale starts exclusively with Poorvika from 5th Sep across their 250+ stores in 43 cities of Tamil Nadu. Thereafter, from 3rd week of September the sale will extend across all other 3000+ retail touch points. Tecno is supported by 45+ service touchpoints of Carlcare in Tamil Nadu.
TECNO i-series for India
The ‘Made for India’ features of the Tecno range of smartphones allows consumers to own the night with its image processing PIXELEX engine that permits brighter night photography. The software algorithm of the camera is optimized as per Indian consumers localized needs in terms of skin tone, color preference, contrast and brightness. All phones are equipped with dual flash for front and quad LED for rear camera to deliver optimum light while clicking pictures in low light conditions.
TECNO smartphones come with all-metal body, stunning design and the display is sharp & vibrant with wide viewing angles. The phone sits amazingly light in the hand owing to narrow bezel and slim design even with high capacity batteries.
The smartphones are also equipped with an anti-oil fingerprint sensor that provides hassle free access to the phone under all Indian lifestyle and weather conditions. It comes with bigger batteries to ensure uninterrupted usage in terms of web browsing, reading or even consuming video content. To enhance the battery experience, TECNO smartphones come with Rocket Charging that helps reduce the charging time by at least 20% as compared to traditional fast charge.
TECNO smartphones are based on the latest Android Nougat 7.0 along with the highly customizable HiOS for a holistic, enriching and personalized smartphone experience. Users can enjoy easy multitasking powered by 4GB RAM /32 GB ROM in i7. All smartphones support 4G VoLTE and ViLTE and offer a host of other amazing features such as Video Call Flash, Split Screen, Hi Cloud, 360-degree Flash among other key features.
