Western Union associates with the movie ‘FAN’ for the Baisakhi harvest festival
Chennai – April 01, 2016: The Western Union Company (NYSE:WU), a leader in global payment services, now gives consumers a chance to meet the superstar Shah Rukh Khan this Baisakhi, when they receive money via the Western Union® service in India.
Western Union has associated with Yash Raj Films’ new movie FAN starring Shah Rukh Khan, due for release on April 15, 2016 and coincides with the harvest festival of north India - Baisakhi.
Receivers can also participate in other engagement linked to the campaign, such as answering simple questions on how well they know the FAN star during the roadshows planned across the country. Participants can also engage in social media conversations as part of the campaign and stand a chance to either meet Shah Rukh Khan or win exciting “FAN” merchandise.
Mr. Kiran Shetty, Managing Director and Regional Vice President, Western Union India & South Asia, said, “Our association with the movie ‘FAN’ reinforces our awareness of the passion the Indian diaspora has for Indian movies. No matter which part of the world we live in, Indians love movies! Shah Rukh Khan is a truly global star and builds an immediate connect with Indian across the world, reminding them of home.
Timing this campaign with the Baisakhi harvest festival of north India, we think this is an opportune time to reward people who receive remittances via Western Union services and to give them an once-in-a-lifetime opportunity to meet with the star!”
Ashish Patil, Vice President, Yash Raj Films, said, "The YRF relationship with Western Union goes back a long time. Our last collaboration was on another Shahrukh film ‘Jab Tak Hai Jaan’. We are so happy to take that journey forward with one of the most exciting films of the year, Fan. And Western Union has some very exciting things lined up for their consumers including a chance to meet the king, SRK himself. Here's looking at more!"
The extensive campaign launched across the globe on March 15, 2016 and ends on April 15, 2016. The campaign includes an in-film promotion of Western Union in the movie FAN, on-ground promotions at Agent locations across India, autographed photographs of Shah Rukh Khan with personal messages to consumers and extensive social media campaigns. Western Union is also creating a TVC for this association with the blockbuster movie FAN.
