Kirtilals wins ‘Modular jewellery for the year’ award at the prestigious ‘Retail Jeweller India Awards – 2017’
Chennai, 8th August 2017: Kirtilals, India’s premium diamond and gold jewellery brand, revered by its patrons won the prestigious award at the ‘Retail Jeweller India Awards – 2017’. The brand was recognised for ‘Modular jewellery for the year’ for its innovative versatile jewellery.
Innovation in design has always been the key focus of Kirtilals to reach out to its new age consumers. The brand has a dedicated research and development team to understand the evolving needs in jewellery designs amongst the new age consumer and offer them something that they can value and adorn at the same time.
The awarded jewellery, which is inspired by snail, took 6 months time for jewellery technicians to complete it to the perfection. This innovative jewellery piece gives emphasis on the design elements and multi - functionality through convertible steps for simple yet fashionable jewellery that would match any outfit or style. The versatile jewellery can be worn as a pendant during the day at work and convert it into an attractive Necklace for the evening party to complement the attire.
Speaking on the occasion, Mr. Suraj Shantakumar, Director – Business Strategy, Kirtilals said, “We are excited to win this significant award. It is always a proud moment for us to receive awards and recognition that highlights our work and our value propositions. Design plays an essential role so keeping this in mind our R&D team concentrates on innovation and technology on every piece of jewellery, blending modern techniques that sets new trends in the jewellery industry.”
Since 1939, Kirtilals is known for creating beautifully crafted jewellery and today, it stands as one of the world’s leading diamond conglomerates, where they source the diamonds directly from mines and have diamond cutting factories to state of the art design studio to a world class manufacturing facility – all under one group.
