‘The brand launches a city-wide campaign & product offerings to counter the increasing water crisis’
July 2017, Chennai: With the Cauvery running dry and the delta region suffering a severe drought, Chennai is on the verge of a serious water crisis in the coming months. The ground water is depleting constantly and the scarce rains in the region would further worsen the situation.
Aimed at educating the public on this looming crisis and the measures required to counter it, Parryware, India’s leading manufacturer of bathroom products has launched a city specific on-ground as well as digital campaign.
The campaign is built on real-time studies on how much water gets wasted every minute during our daily chores and how much of water one can save by using green products, such as:
* An average household of 4 consumes approximately 830 litres of water everyday in their daily chores, when water flows at Base Flow Rate @3 Bar pressure
* With Parryware green products, one household can save upto 540 litres of water everyday
In times of erratic water supply and availability due to unstable monsoons, these numbers justify the need of the hour to save each and every drop of water possible. Keeping true to the values of innovation and sustainability, Parryware is not only providing its customers with green products that help them save water but also spreading awareness about the issue through interactive mediums such as Posters, leaflets and social media posts.
The brand has displayed communication messages at more than 200 retailer outlets and plans to distribute Leaflets for consumer awareness across the city. The campaign will also reach out to people on Facebook through ghost posts and will engage users in spreading the message.
Commenting on the initiative, Mr. KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd. said, “It is unfortunate to see the increasing water crisis in the country today and the onus lies on all of us to help curb the same. Parryware has been a thought leader in the industry and we are spreading awareness and providing innovative solutions to counter the rising environmental challenges. With ground water level depleting and uncertain monsoons, this campaign will boost awareness on the issue and provide options to counter the challenge.”
Parryware’s water efficient products such as Dual Flush systems, Anti-Microbial seat covers, waterless urinals and electronic touch-free faucets set the benchmark for design, innovation, technology, installation and maintenance for domestic and commercial applications in India.
