Bosch Home Appliances launches ‘Speed Range Campaign’ for their latest washing machines
Now WashForward with Bosch’s new Speed Range ensures pristine wash of clothes less than 60 minutes without any damage
Bosch Household Appliances, Europe’s largest home appliances brand renowned for their superior quality and German engineering launched a national media Campaign for their new range of washing machines. Bosch’s Speed Range washing machines have first-of-its-kind technology for a faster wash less than 60 minutes, available from 6 to 9 kg laundry products.
From extensive surveys and research conducted by Bosch team, one key insight developed was that most Indian consumers wished to reduce time doing laundry and instead focus on spending their time pursuing hobbies and recreational activities. Designed with varioDrum Technology, with unique wave droplet design, the new Speed Range from Bosch has special wash programs and wash options. It is specially customised keeping in mind the Indian customers’ unique needs.
Speaking on this occasion, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, "We believe in addressing the customer feedback with innovation in technology. Our latest SpeedPlus and SpeedProfessional range of washing machines eliminates up to 65% of the washing time one invested without compromising on wash quality.
He added, “We have also ensured that the consumers get the best after sales service. The entire installation of the appliance would be done by trained professionals from Bosch. We also offer competitive costs for extended warranty and spare parts. In case any part of the appliance is damaged accidently or malfunctions at a later stage of usage, it can be replaced as the spare parts are available for 10 years.”
Bosch is at present Europe’s leading household appliance brand that defines superior German technology which facilitates convenience. Bosch Home Appliances is committed to creating some of the world’s best household appliances that offer world class energy efficient and water saving features.
The above range of washing machines are validated by the ‘WFK Cleaning and Technology Research Institute’.
A TV Commercial on the ‘Speed Range’ campaign is on air June 2017 onwards across India after a successful ‘No Damage’ campaign last year across Tamil Nadu & Andhra Pradesh. The approach here has been focused to target General entertainment channels, news channels & movie channels to create the needed impact & reach for the campaign. The TVC is available here https://www.youtube.com/watch?v=Fe2wTp9Y3SM&list=PLJdi_ZZAgaUtF3khRftOTYbowovtYY3B4.
