OVER 8000 VOLUNTEERS CLEAN-UP BEACHES FROM SRINIVASAPURAM TO UTHANDI AT THE CASE GRANDE CHENNAI COASTAL CLEANUP
Marks & Spencer Partners With the Chennai Trekking Club to support of this green initiative
Over 8000 local volunteers and 150 organizations descended on beaches from Srinivasapuram to Uthandi to take part in the 8th annual Case Grande Chennai Coastal CleanUp in association with Marks & Spencer today between 6-9am. The Chennai Coastal CleanUp, organized by the Chennai Trekking Club, cleaned the 20-km coastal line and collected over 50 tonnes of garbage, making it South India’s largest beach clean up.
The Chennai Coastal CleanUp is a South India wide awareness drive on our growing garbage footprint and the impact on the environment. Volunteers were seen hard at work, segregating garbage to maximize recycling and minimize landfill. 15 major cities in the South including Bangalore, Hyderabad, Kochi, Vizag, Pondicherry, Dindigul, Madurai, Trichy, Tirunelveli and various regional green NGOs joined the initiative on Sunday under the umbrella mission India Clean Sweep to spread the message.
The Event’s Green Partner, Marks & Spencer, offered its support by providing gloves and garbage disposal bags to volunteers along with its Chennai team volunteering on ground. Marks & Spencer’s participation in the event is a part of its Plan A commitment, its eco and ethical programme through which it aims to help play a transformative role in communities by enabling local economies to thrive, helping to build socially connected communities and improving local environments. M&S is committed to supporting its colleagues worldwide to provide one million hours of worktime community volunteering by 2025.
As part of the Chennai Coastal Clean Up, several awareness initiatives are running including public city wall paintings, restoration of Adyar river banks, creation of zero-waste communities along coast, community programs with children, social media campaigns to reduce single use plastics and involvement of 30+ running and cycling groups across the city.
