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Hitachi expands its growth in India

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Hitachi expands its growth in India through its innovative “Engineering Excellence Centre”

Intensifies its State-of-the-Art technology to upsurge its growth in India

Chennai, May 24th 2017: Johnson Controls - Hitachi  Air Conditioning India Limited, India’s one of the most premium Japanese and 3rd most selling air-conditioner Brand - Hitachi, introduces a state-of-the-art ‘Engineering Excellence Centre’ in Chennai to further strengthen the company’s leadership in the market. The more than 30 years old air conditioning Company in India has not only invested in its manufacturing facility but also invested heavily in development of new product molds time and again. Company has also invested in it’s world class R&D facility which has developed India’s most energy efficient 6.1 ISEER model. Now, Hitachi is further strengthening its leadership in the market and with the parent company’s backing, the brand is extremely positive about its growth in the coming future.

In an initiative to further build in-roads and to fortify the brand’s position in the market, the company has massively invested in building its excellence center. Aimed at up-skilling engineers and technicians involved in the HVAC industry, this center will provide a hands-on, live experience of advanced technologies and products.

The opening of this center marks a major step for the India unit of Johnson Controls-Hitachi Air Conditioning, which recently had Mr. Gurmeet Singh as the first Indian to be ever appointed as the Managing Director of the company (after becoming subsidiary of foreign promotors). The company which has ~ 12%+ market share currently, is very optimistic about its journey ahead.

In FY 2016-17 Its Room AC segment grew by 22%, which is much higher against Room air conditioner industry growth. The other product segments of the company like Packaged AC grew 16% and Telecom AC by 32% again much higher than the industry growth. The best growth was registered in VRF and Chiller segment, where company grown by 73% and 58% respectively which was again almost 4 times higher than the industry growth.

The 8500 sq. ft. center is furnished with exclusive hands-on training facilities and Practical training Labs for Room AC, VRF, Packaged AC, Control Panels and Brazing. It also includes two, 30-seaterclass rooms. The center is also equipped with operational VRF systems having visible piping and electrical connections to further enrich the demonstration and training process. All in all it will have 7 Product labs, 2 Class Rooms which will have capacity to train 170 people at any given point in a day. This Centre also has one Customer Experience center  which is adept at providing the visitors touch and feel factor through its remarkable exhaustive product range displays, which normally people don’t get to see at retail outlets or in the market.

Speaking on the occasion Franz Cerwinka, Global CEO - Johnson Controls - Hitachi Air Conditioning, said, “It’s been a great journey for us in India hitherto. Furthermore, we have plans to strengthen our operations in the country by fueling it with cutting-edge training facilities. With an aim to enhance & expand business, and take it to a completely different level, the establishment of these Excellence Centers is our first step towards achieving our long-term goal to be the fastest growing HVAC Company globally. Going forward, we will continue undertaking more such initiatives with strong commitment and dedication to offer the best to our customers as well as our employees.”

Company is planning to open total of 4 Engineering Excellence Centres, including this one, in addition of the one already available at factory in Kadi, Gujrat. Through its new Engineering Excellence Centres, the company is committed to providing technical training to more than 3000 people by the next one year. This training center is aimed to build sales competency by imparting techno-commercial training, installations, commissioning and troubleshooting skills to the team and its trade partners.

The company further aims to create a Sales & Engineering support wing, which will give product information and technical assistance and a Project Support wing which will ensure proper quality and workman ship in installation in live projects along with its Engineering Excellence Centre that will give service and installation related training on actual operative products installed in the center.

Commenting on the occasion, Gurmeet Singh, Managing Director, Johnson Controls-Hitachi Air Conditioning India Ltd. said, “The Indian HVAC industry has been going through a dearth of skilled and expert engineers and technicians and with the establishment of the Engineering Excellence Center for the brand in India, we are very confident that we will not only be able to improve customers’ experience but also improve the standard of quality in the industry overall. We aim to create valued, skilled resources in the HVAC industry by imparting these in-adept technicians and HVAC engineers with both hard and soft skills needed to make their mark in the industry. We see our initiative in line with the Government’s Skill India project as the technicians usually lack a formal training or course needed to become a subject matter expert, and with our training centers we are not only enabling them but also improving their quality of life. Going forward, we will continue taking more of such innovative initiatives that will help bolster the Hitachi brand’s position, while improving millions of lives.”

Hitachi expands its growth in India


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