~Launches its 8th property in Bengaluru at Vaishnavi Sapphire Mall~
Bangalore, 4th March, 2015: PVR Ltd, India’s largest cinema exhibition chain, announces the launch of its newly constructed 6 screens multiplex at Vaishnavi Sapphire Mall, Yashwantpur, Bengaluru. With this addition, PVR cinemas continues to be largest multiplex of the city with 63 screens across 8 properties and proudly stands tall with a total screen count of 497 screens at 110 properties in 44 cities across country.
Located in the industrial suburbs, the property is spread over an area of 38,288 sq ft with a capacity of 1058 seats.
At the launch, Mr Gautam Dutta, CEO, PVR Cinemas said, “We are very excited about this brand new property.The cinema would be a new hub of entertainment for the residents in the nearby vicinity. Also, with the wide range of programming mix provided at the box office and the vast offerings of food and beverage at the property, we ensure to provide a wholesome family entertainment outing to our patrons.”
The newly launched property possesses a long showcase front with framed movie posters at the arrival to the theatres. The symmetrical & structured spaces of the cinema have been inspired from traditional layouts and the main foyer has high ceiling balanced space with long food counters on both sides.
Equipped with state-of-the-art technology, the cinema also has 4k Christie Digital projection; 2nd Gen. 3D enabled screens along with Dolby digital 7.1 surround sound system.
Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, said“Bengaluru is a unique market for cinema exhibition as it has a very interesting mix of audience that prefers a varied range of movies. From animated movies to drama, action to regional, the market demands are high in terms of entertainment. People here are very keen to get the best quality in terms of ambience, technology and food & beverages. Hence, we have taken utmost care whilst building this property. I would also like to thank Sugam Vanijay Holdings Pvt. Ltd., our mall developers for providing us a strategic location in the city. We look forward to have further associations with them”
With a robust expansion plans, PVR is destined to reach a screen count of 1000 screens by the year 2018 with an equal penetration in tier II and tier III cities.
