In Pic: Mr. Ajay Jasra - GM Corporate Affairs, SpiceJet
Award bagged in the ‘Individual – In House’ category for ‘Hospitality & Travel’ space
Gurgaon, 27 September, 2016: The seasoned PR professional, Mr. Ajay Jasra heading the Corporate Affairs vertical of SpiceJet won the best Individual: Consultancy Professional at the prestigious Fulcrum Awards 2016. The recognition comes in for his impeccable communiqué strategy in steering SpiceJet out of a near-death experience in December 2014 when the airline almost shut shop in the face of a major financial crisis.
The award was bagged in the Individual – In House’ category for ‘Hospitality & Travel’ space, an effort to recognise and applaud individuals and teams who work on award winning campaigns to back the Indian communication industry.
The Fulcrum Awards is an effort to recognise and applaud individuals and teams who work on award winning campaigns and are the backbone of the professional community.
SpiceJet outlived the major financial fiasco only to draw in marked negativity and trust deficit from its stakeholders across categories. Apart from positioning the new management in great positivity, the 360 degree communication strategy implemented by Mr. Jasra was dealt with a clear objective of seeding in constant awareness on the positive steps being implemented by the management.
A phase-wise PR programme targeting and connecting with key stakeholder groups was rolled out with proactive support from Adfactors PR. Apart from disseminating on-ground information on a real-time basis across national media, with a principal focus on the regional reach, the program took a clear lead showcasing Mr. Ajay Singh – CMD, SpiceJet as the ‘Turnaround Specialist’ leveraging his impeccable track of reviving sick companies. The sweepstake communiqué proved to be a clear winner gauging immense attention from the media, investor community and the common public at large.
Launching a communications blitzkrieg to underscore the customer outreach programmes skilfully backed the entire strategy yielding in winning back the stakeholder confidence.
