Chennai, 27 September 2016: Yatra.com, one of the leading players in the Indian online travel industry,announced a ‘Day Use’ Hotels feature creating a disruption in the way hotels are booked in India. On the occasion of World Tourism Day, Yatra is reaching out to an increasing segment of travelers looking to use a hotel only for half a day, or just for a few hours. A key part of this segment is the business traveller who needs a hotel for a few hours to freshen up and relax before or after business meetings and Yatra believes that this format will rapidly gain popularity as it is backed by the strong benefit of rates that are upto 60% lower.
The ‘Day Use’ feature allows the customer to choose a hotel with options ranging from budget to star properties. The booking can be made by providing the check-in and check-out time, and hours they need, in packs of 3, 4 and 6 hours. It offers the customer flexibility and payment according to use, so that they can book a hotel only for the time they actually need it. Also, it allows hotels to make their rooms more profitable, as they can sell them more than once per day, and this increases their revenue.
Intended for all those situations where a hotel is only needed for a few hours, the feature is suitable for business travellers, people travelling for job interviews and backpackers. It is also an efficient option for relatives accompanying a patient who need a hotel for a few hours to rest.
Commenting on this development, Sharat Dhall, President, Yatra.com said,“The addition of the ‘Day Use’ hotel feature is in line with our continuous efforts to address the evolving needs of the Indian traveller.The feature enhances the flexibility for travellers needing a hotel for only a few hours who are not keen to pay for a full 24 hour use – whether they are looking for an informal meeting space, long layovers or a convenient base for a day out sight-seeing. This model creates a win-win for travellers and hoteliers and hence we believe that it has tremendous growth potential in the country.”
Over 680 hotels have signed up for the ‘Day Use’ option across 25 cities including Bangalore, New Delhi, Gurgaon, Mumbai, Hyderabad, Kolkata etc. showing the exciting potential of this feature. Yatra.com is further planning to expand this feature to cover 40 more relevant cities.
