Ajay Singh of SpiceJet gets Rs.96 crores worth Positive Media Visibility, highest among Aviation Spokespersons
Mumbai, 4th August 2016: In an analysis of over 30,000 print articles from English and Hindi media tracked by BlueBytes (a Comniscient Group company), a Media Analytics and Research firm – the MD of the low-cost carrier SpiceJet, Ajay Singh, received the highest visibility among Indian Aviation spokespersons, with 25% of all media articles with spokespersons mentioned, garnering positive media value worth Rs.96 crores.
The next most visible Airline spokesperson was Jet Airways’ Chairman, Naresh Goyal with 16% of positive media articles valued at Rs.61 crores. Indigo Airlines CEO, Aditya Ghosh received 14% of positive media articles valued at Rs.54 crores. Air India’s CMD, Ashwani Lohani, received 13.8% of positive media coverage worth Rs.53 crores among Aviation spokespersons.
Jayprakash Pujari, Operations Head, BlueBytes, (a Comniscient Group company) commented on the importance of visibility for a brand in the media, “A brand is often a long shadow of its leadership as each action of the leader carries the potential to propel or impede the organization substantially. Media appearances help in gaining mileage only if the coverage is positive and beneficial for the brand. With insights gained from tracking media of the Aviation sector it was phenomenal to see how much value the media adds to brands.”
Among International Airline brands, the most visible spokesperson was James Hogan, CEO Etihad Airways with 3% of media articles with positive value worth Rs.12 crores followed by Akbar Al Baker, CEO Qatar Airways garnering Rs.4 crores worth of positive media value and Goh Choon Phong, CEO Singapore Airlines procuring Rs.4 crores worth.
