Danone, world’s leading fresh dairy company, launches its operations in Chennai
Chennai, 21st July, 2016: Danone Dairy, world’s leading fresh dairy company, has recently started its operations in Chennai. As a part of this launch, the entire portfolio of Danone Dairy will be available in outlets of Chennai, strengthening its presence in South India. With the launch of its direct operations in Chennai, consumers can now enjoy Danone’s exciting range of dairy products.
Announcing the geographic expansion Manjari Upadhye, Country Manager for Danone Dairy said, “Chennai was an inevitable choice for Danone to start the business given the rising middle class and evolving dietary habits. Danone is constantly building innovative products to suit the Indian palate and nutritional requirements. Consumers are looking for value-added-dairy products, which are satisfying and healthy. Our entry in Chennai is an important step towards expanding our footprint across key markets in India.”
In 2010, Danone started its dairy business in India with the focus to manufacture healthy and innovative products by combining its international expertise and experience in the fields of Research & Development. Today Danone’s dairy offering in India includes both fresh dairy products like the globally popular yoghurt range, as well as UHT products like custard, smoothies, buttermilk and lassi. The company has launched some unique formulations like ‘MistiDoi’ and ‘Ready-to-eat Custard’ in the Indian market recently, making its mark in the value-added dairy space.
